Influence : The Psychology Of Persuasion (New And Expanded) By Phd Cialdini..More
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Product Information
Brand
Pagify
Ideal For
Reading
Material
Paper
Country Of Origin
India
Pack Of
1
Author
Robert B. Cialdini
Genre
Analysis & Strategy
Isbn
9780062937650
Page Count
592
Product Type
Book
Product Description
- Premium Quality: Influence: The Psychology of Persuasion is authored by Dr Robert Cialdini, a globally recognised thought leader who has spent his entire career conducting, testing, analysing, and publishing peer-reviewed scientific research on what causes people to say yes to requests.
- Product Design: This new and expanded edition builds on Cialdini's foundational research and his New York Times bestselling body of work - including the original Influence - to deliver an updated, authoritative framework for understanding the science of persuasion.
- User Experience: Written with the dual strengths of a respected scientist and an engaging storyteller, the book translates complex psychological principles into practical, actionable insights accessible to a broad readership.
- Versatile Occasion: Applicable across business, marketing, negotiation, leadership, and everyday social interactions, the book's lessons are relevant to professionals, students, and general readers alike.
- Quality Assurance: A substantial 592-page original edition published under ISBN 9780062937650, grounded in decades of peer-reviewed research and recognised through acclaimed academic and popular media reception.
- Ideal For: Ideal for marketers, business leaders, negotiators, psychology enthusiasts, and anyone seeking to understand the forces that shape human decision-making and behaviour.
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