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Influence : The Psychology Of Persuasion (New And Expanded) By Phd Cialdini..More

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Free Size

Product Information

Brand

Pagify

Ideal For

Reading

Material

Paper

Country Of Origin

India

Pack Of

1

Author

Robert B. Cialdini

Genre

Analysis & Strategy

Isbn

9780062937650

Page Count

592

Product Type

Book

Product Description


  • Premium Quality: Influence: The Psychology of Persuasion is authored by Dr Robert Cialdini, a globally recognised thought leader who has spent his entire career conducting, testing, analysing, and publishing peer-reviewed scientific research on what causes people to say yes to requests.

  • Product Design: This new and expanded edition builds on Cialdini's foundational research and his New York Times bestselling body of work - including the original Influence - to deliver an updated, authoritative framework for understanding the science of persuasion.

  • User Experience: Written with the dual strengths of a respected scientist and an engaging storyteller, the book translates complex psychological principles into practical, actionable insights accessible to a broad readership.

  • Versatile Occasion: Applicable across business, marketing, negotiation, leadership, and everyday social interactions, the book's lessons are relevant to professionals, students, and general readers alike.

  • Quality Assurance: A substantial 592-page original edition published under ISBN 9780062937650, grounded in decades of peer-reviewed research and recognised through acclaimed academic and popular media reception.

  • Ideal For: Ideal for marketers, business leaders, negotiators, psychology enthusiasts, and anyone seeking to understand the forces that shape human decision-making and behaviour.

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